The Site Helpers: How To Create A Website That Converts + Drives Results

The Site Helpers: How To Create A Website That Converts + Drives Results

Business
Most businesses have a website nowadays, and if they don’t, they are definitely missing out on the many benefits that a fantastic website brings. However, even if you have a website, it doesn’t necessarily mean you’re done.  There has been a lot of research and experimentation in the web development and design world. Experts like The Site Helpers have spent literal decades studying statistics and noting the results of trial and error experimentations to figure out what exactly drives results on websites.  Everyone is different, and every business will need to do something unique in order to optimize its conversions. Still, you can follow some key guidelines to reach that optimization point.  I actually had a chance to talk to The Site Helpers and have them give me some guidelines…
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Marketing Expert Jurgen Cautreels On How Brands Can Start Using NFTs The Right Way

Marketing Expert Jurgen Cautreels On How Brands Can Start Using NFTs The Right Way

Business
NFTs are a brand new technology, still in its infancy, along with cryptocurrency and blockchain in general. With that being said, big-name brands like Wrangler, Nike, and even the NBA have incorporated NFTs in their marketing strategy.  But you do not have to be a huge worldwide brand to take advantage of NFTs in your marketing strategy. Anyone can take lessons garnered by these large companies and apply them to their own business or brand.  We talked with Jurgen Cautreels, an expert in NFT technology and internet marketing, to curate some recommendations for businesses and brands that want to step up with NFTs.  Charity Drives Jurgen Cautreels notes that charity drives have been around long before NFTs, and they will be around as long as marketing is around. Charity drives…
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Mint Global Marketing: How Good Marketing Vastly Improves Lead Generation

Mint Global Marketing: How Good Marketing Vastly Improves Lead Generation

Business
Until a while back, marketing used to be all about the company and its products or services. The main marketing strategy was to emphasize what a company or product can do that others can't. But as great as this marketing technique was, it was ineffective because customers were more interested in benefiting from a product or service. They also want to see that benefit as soon as possible. It's why companies that provide incentives during one of the sales funnels wind up doing better than others. The same can be said for delivering something at a lower price than your competitors. According to Mint Global Marketing, the technique many companies use these days is to offer a free resource in exchange for email details and then do some follow-through. Conversion…
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Why I Always Choose Equitable Marketing (And How They Boost Business)

Why I Always Choose Equitable Marketing (And How They Boost Business)

Business
Finding a good, trusted marketing agency can be tough nowadays. I’ve spent a long time looking for affordable agencies that still offer quality.  Many places only offer smokes and mirrors and do not know anything about marketing beyond what a quick google search could teach. After multiple bad experiences with digital agencies, I was ready to give up.  I took marketing into my own hands for the most part but quickly realized there was a ceiling to this approach. I managed to grow my business to a sustainable point, but I was ready to go beyond where I was.  So I did some more research and landed on Equitable Marketing. I bit the bullet and decided to work with them, fully expecting another disappointment.  I am thrilled to announce that…
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Roger Scott (WealthPress) Shares How He Stays On Top Of His Game As A Head Trader

Roger Scott (WealthPress) Shares How He Stays On Top Of His Game As A Head Trader

Business
Trading is a full-time job. You have to keep up with news, speculation, create a risk management plan, re-evaluate every day, and be ready to buy or sell at the drop of a hat. For new traders, this can all be a bit overwhelming. Even veteran traders need to learn every single day in order to stay on top of their game. This is where the words of experts come into play. There’s no need to invent the wheel when others have already done so. We talked to investing pro and head trader at WealthPress, Roger Scott in order to learn how he’s stayed at the top of the business for so long. Then we compiled a list of his top tips.  Stay Organized Roger Scott says the first thing…
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