Category: Business

Influencer marketing has advanced to one of the most effective marketing strategies in the world. So far, the influencer marketing niche has advanced to a $5-10 billion dollar industry. With influencers, companies can drive sales, endorse their brand, and quickly build their brand trust. But Athens and his internationally renowned company, Sciential, takes influencer marketing to a whole new level with his juggernaut A-Lister Line up.  For me to give you a breakdown on what affiliate marketing management really is, it’s important to give a little more context to it and the industry. Source MediaKix Athens Ramseyer is the founder of Sciential agency. This is a digital marketing agency that’s based on the illogically logical psychology of why we buy. The agency scaled up exponentially and disrupted the entertainment niche…

The queer community is underrepresented in the business industry. However, Sickening Events, a locally owned queer events management and ticketing platform gives corporations a run for their money.  Reid Lawrence, the owner and founder of Sickening Events, aims to offer affordable services to the queer community. Reid is a frugal millennial entrepreneur who carries this aspect into their business ventures. They like to save their clients' money. They don't believe in charging people more than they should. As a member of the LGBTQ community, Reid offers high-quality and affordable services to the community.  Reid started working at the age of 18. They filmed drag performances at a local gay bar in college. While working, they realized that most drag performers could not access expensive online services from big corporations. Reid…

NFTs are ever-expanding and evolving. At the time of writing, the Open Sea marketplace, the largest in the NFT space, has over 3.5 billion worth of Ethereum-based NFT trades processed in one month alone. Not all NFT assets appreciate in the NFT universe. Yet, since the NFT space is continuously innovating, the onset of NFTs with utility is likely to boost more value for the NFTs.  We had the opportunity to talk to Stadio's owner Martin Lazaveric to learn how his company is disrupting the crypto space with interoperable cross-chain "Enable Tech" for utility-backed NFTs.  About Stadio  The recently launched Stadio Global is a company that operates in the crypto and web three-space. The company has built a decentralized environment with enabling tech where B2B, brands, and other creators can…

A terminal illness significantly alters your worldview and life goals. Whereas others dream of achieving a certain profession, someone with a terminal illness may only have one goal in mind-to survive. We talked to nutrition expert, author, and entrepreneur Jono James to learn about his journey to conquer a terminal illness and become a successful entrepreneur.  Jono James’ journey  Jono James was born with Cystic Fibrosis, a life condition that damages the lungs and makes it difficult to fight infection. The doctors told his parents that he had less than ten years to live when he was born. They even advised the parents not to get too attached to him.  Cystic Fibrosis meant that Jono had to fight for his life every hour of every day. The disease affects other…