Marketing Expert Jurgen Cautreels On How Brands Can Start Using NFTs The Right Way
NFTs are a brand new technology, still in its infancy, along with cryptocurrency and blockchain in general. With that being said, big-name brands like Wrangler, Nike, and even the NBA have incorporated NFTs in their marketing strategy. But you do not have to be a huge worldwide brand to take advantage of NFTs in your marketing strategy. Anyone can take lessons garnered by these large companies and apply them to their own business or brand. We talked with Jurgen Cautreels, an expert in NFT technology and internet marketing, to curate some recommendations for businesses and brands that want to step up with NFTs. Charity Drives Jurgen Cautreels notes that charity drives have been around long before NFTs, and they will be around as long as marketing is around. Charity drives…