The NFT market can be a difficult one to navigate, especially for newbies. Christopher de Diego is one of the leading NFT collectors and spends much of his free time browsing through new art and helping artists make a name for themselves.
Christopher de Diego has seen many talented artists succeed and just as many fail and, over the years, has put together a nice list of the Dos and Don’ts for NFT artists. I wanted to learn a little bit more about how NFT artists can make it in the Blockchain marketplace, so I talked with Christopher de Diego and asked him to give me tips as if I was an aspiring artist.
Here are some of the best tips he was able to give me:
Make your Style Unique
Christopher de Diego emphasized the importance of soul over mechanics. By this, I mean it is much better to have a unique style that is yours and yours alone than to be an amazing photo-realistic artist.
The reason is simple, while photorealism and artistic skills are impressive, there are just so many extremely talented artists out there, and they’re all trying to get into the NFT game.
Take a look at Cryptopunks. The art isn’t exactly hard to create. But the idea was unique and original, and that’s why they are so valuable. Don’t get me wrong; if you’re an extremely gifted artist, people will take note.
But it will be much harder if you do not have your own style that people will instantly recognize and connect with.
Marketing is your Best Friend
Marketing is another huge factor in success, according to Christopher de Diego. You should spend just as much time marketing your projects as you do creating them.
Spend time hyping up every release on social media. Make videos and blog posts, and just throw your name around. You could have the most amazing art and an absolutely beautiful NFT project, but if no one knows about it, they’re not going to buy it.
Christopher de Diego has actually seen some very talented artists get burnt out and stop creating NFTs because no one bought their art. But he insists that the only reason their art didn’t sell was due to a lack of marketing and awareness.
You don’t have to Ride Solo
I asked Christopher de Diego for some very specific advice about how artists can raise awareness for themselves and their art. He told me that not enough artists consider collaboration.
When you collaborate with other artists, you’re getting many more eyes on your art. It’s a fantastic way to increase your reputation and earn some fans instantly.
Not only will it grow your fanbase, but you may actually find that you improve by working with others and adapting to their style. You don’t have to limit yourself to other artists either. If you make art, maybe team up with a musician or animator in order to create an NFT project that really stands out and makes waves.
