Mint Global Marketing: How Good Marketing Vastly Improves Lead Generation
Until a while back, marketing used to be all about the company and its products or services. The main marketing strategy was to emphasize what a company or product can do that others can't. But as great as this marketing technique was, it was ineffective because customers were more interested in benefiting from a product or service. They also want to see that benefit as soon as possible. It's why companies that provide incentives during one of the sales funnels wind up doing better than others. The same can be said for delivering something at a lower price than your competitors. According to Mint Global Marketing, the technique many companies use these days is to offer a free resource in exchange for email details and then do some follow-through. Conversion…