How Art Shapes Business Strategy for Alejandro Betancourt
Most business leaders focus exclusively on financial metrics and operational efficiency, viewing creative pursuits as separate from their professional endeavors. Alejandro Betancourt takes a different approach, integrating artistic thinking directly into his business strategy and leadership style. As he describes himself on his website, Betancourt is "a passionate patron of the arts, producing films and amassing a collection of modern art." This artistic engagement isn't just a personal hobby—it fundamentally shapes his perspective on business opportunities, product development, and customer experience. How Creative Thinking Enhances Business Problem-Solving When facing business challenges, Betancourt brings an artistic sensibility that allows him to spot opportunities others might miss. The cross-disciplinary thinking that comes from engagement with creative fields helps generate innovative solutions to business problems. "This creative side of mine complements my business…