Like everything in life, there are right ways and wrong ways to grow a business. If you spend time, money, and effort on a strategy that doesn’t work, you’ll likely end up in a worse spot than where you started.
We wanted to get you the best tips for growing a business in an efficient, and explosive manner. So, we talked to Joseph Jedlowski, a serial entrepreneur who has owned multiple highly successful companies, including Milestone Retirement Communities, LLC and Distinctive Living.
Here are some of the main points he touched on:
Joseph Jedlowski was quick to point out the importance of a professional-looking website. It’s the virtual equivalent of the front of your store.
If people see an out-of-date or stale working site that barely functions, they’ll assume your business is still in the stone ages. This will drive people to the arms of your competition.
On the opposite end, a beautiful site will bring customers in and make you appear more professional and trustworthy than the competition. If your website is currently in need of an overhaul, then this is also the perfect time to start marketing a website upgrade.
This will develop hype for your digital relaunch and drive the customers to your website once it finally opens.
Joseph Jedlowski suggests a blog for most websites. They’re easy to add and give customers a reason to keep coming back to your site.
If you don’t have time to start a blog with daily or bi-daily posts, perhaps content curation could be considered. This involves writing posts with links to other people’s blogs and adding in your own two cents.
This still takes time and work, but less than a whole blog does. Other than blogs and writing, Joseph Jedlowski was eager to point out NFT use-cases.
He mentioned how he and other businessmen have been experimenting with NFT technology and creating things like sweepstakes and giveaways. These things have the novelty of using NFTs, which will bring in customers as well as advertise your business.
Raise your Reviews
It’s important to make sure your customers trust your business. The easiest way to do this is to show them that other customers also trust your business.
Customers trust customers above all else. An easy and time-tested way to do this is to add a testimonial section to your site where you post reviews from real customers. You should also start asking customers to leave reviews on sites like Yelp and Google.
The modern consumer places a huge emphasis on ethics. This is more true now than it has ever been. If they think someone is trying to scam them, they will run for the hills and bring everyone they can with them.
This is why it’s important to be completely transparent with your prices. List your prices and packages as plainly as possible on your website, and in your store. This will build trust just like the reviews and building trust builds a business.
This is the biggest hack of all. Jedlowski points out that free trials just about always help a business grow if implemented correctly.
Give your customer base a way to test out your product so that they know it’s a good product. So many customers will get cold feet, especially on an expensive product or service. Giving them a free trial first shows them that you’re confident in your product, and once they try it once, they’ll be a lifetime customer.