When Phi and Amy Cross first considered stepping onto a TEDx stage, the idea felt like a distant dream, compelling, but cloaked in uncertainty. As seasoned professionals in their respective fields, they knew they had a message to share, but how to package it for an audience beyond their immediate circles was the question that lingered.
They weren’t strangers to storytelling or impact-driven work, but TEDx was another arena entirely, one that demanded clarity, conviction, and courage.
The Challenge: A Message with No Map
At the heart of their challenge was the question many visionaries face: How do you translate a deeply personal or complex message into something that connects universally? Amy and Phi weren’t lacking passion, they were grappling with structure. They had wisdom worth spreading, but no roadmap for crafting it into a talk that would resonate from a stage.
Before Leadr.co, their ideas were still swirling in draft documents and voice notes, abstract and unfinished. The thought of filtering their message into an eight- to twelve-minute TEDx talk was daunting. And like many purpose-driven professionals, they knew their idea had to do more than inspire, it had to serve.
The Solution: A Guided Journey Through Leadr.co
Everything changed when they discovered Leadr.co.
What set the experience apart wasn’t just the promise of getting on a TEDx stage, but the infrastructure to actually do it. From the moment they joined, Phi and Amy were immersed in a system that treated their message with as much care as they did. Application intensives, strategy sessions, talking intensives, and live coaching weren’t just touchpoints, they were turning points.
Phi and Amy were met with expert coaches who didn’t just critique, they listened. Every session peeled back layers, sharpening their narrative and guiding them toward clarity. Coaches at Leadr.co knew how to extract the core of their message without watering down its authenticity.
But it wasn’t just the coaches. It was the community, a group of like-minded thinkers, creators, and leaders walking parallel paths. Amy noted how invigorating it was to be surrounded by others just as committed to growth, integrity, and impact. Every time doubt crept in, there was someone to lift them up, or hold them accountable.
The Outcome: A Talk With Depth and Direction
Through Leadr.co’s framework, Amy and Phi found their voice, and their format. Their talk crystallized not only what they had to say but why they needed to say it. What started as fragments of an idea became a compelling TEDx-ready narrative.
Phi reflected on the transformation not just in their talk, but in how they now see their work in the world. What once felt abstract now feels aligned. What was once overwhelming now feels ordered. The process didn’t just produce a talk; it revealed their purpose in a sharper light.
The ripple effect has been profound. Doors are opening, not only to stages but to new networks, deeper clarity in their brand, and an elevated sense of professional identity.
Why Their Journey Matters
Phi and Amy’s experience is more than a case study, it’s a reminder that the right idea, backed by the right process, can change everything. Their story resonates with anyone sitting on a message that’s meaningful but messy, powerful but unpolished.
In the words of Amy: “What we’ve taken away is not just a talk, it’s a new lens through which we see our mission.”
And for those wondering if they have what it takes to bring their story to the TEDx stage, Phi and Amy’s transformation proves the answer is yes, with the right team, the right process, and a commitment to the message you’re here to share.
