Cracking the Code of Clarity: The Journey That Helped Two Professionals Find Their Message
When Phi and Amy Cross first considered stepping onto a TEDx stage, the idea felt like a distant dream, compelling, but cloaked in uncertainty. As seasoned professionals in their respective fields, they knew they had a message to share, but how to package it for an audience beyond their immediate circles was the question that lingered. They weren’t strangers to storytelling or impact-driven work, but TEDx was another arena entirely, one that demanded clarity, conviction, and courage. The Challenge: A Message with No Map At the heart of their challenge was the question many visionaries face: How do you translate a deeply personal or complex message into something that connects universally? Amy and Phi weren’t lacking passion, they were grappling with structure. They had wisdom worth spreading, but no roadmap…